Best Real Estate Agents in Pomona, CA — Top Realtors for Buyers, Sellers & Investors

What do real estate agents do?

Real estate agents guide buyers and sellers through every step of a property transaction, they combine market knowledge, paperwork handling, negotiation skill, and local connections to help clients reach their goals.

Overview: buyer’s agent vs seller’s agent responsibilities

Buyer’s agents locate properties, run neighborhood and comparable research, arrange showings, craft competitive offers, coordinate inspections and financing, and represent the buyer in negotiations. Seller’s agents prepare listings, recommend pricing, manage marketing and showings, evaluate offers, negotiate terms, and shepherd the seller through disclosures and closing.

Pricing and market analysis (CMAs and comps)

Agents produce comparative market analyses, gather recent sold data, adjust for condition and features, and recommend a listing or offer price tied to current demand. A good CMA explains pricing assumptions, days-on-market expectations, and risk factors that affect net proceeds.

Marketing and listing preparation (staging, photos, video)

Listing prep includes staging advice, repairs prioritization, professional photography, floor plans and video walkthroughs, written property descriptions, and targeted online and offline campaigns to attract qualified buyers.

Negotiation, offers, and counteroffers

Agents structure offers with appropriate contingencies, escalation or appraisal language when needed, and negotiate price, possession dates, inspections, and credits. They manage multiple-offer strategies to maximize client outcomes.

Transaction coordination, disclosures, and closing tasks

Agents coordinate escrow timelines, gather and manage disclosures, order or recommend inspections, liaise with lenders and title companies, resolve contingencies, and ensure documents are signed and recorded at close.

Specialized services: investors, probate, short sales, FHA/VA

Specialty agents advise on investor metrics like cap rates and GRM, navigate probate court requirements, negotiate short sales with lenders, and know FHA/VA inspection and loan constraints to avoid financing surprises.

Local knowledge and community connections (lenders, contractors, schools)

Top agents provide community context including schools, commute times, zoning, and upcoming developments, they also refer trusted lenders, contractors, home inspectors, and property managers to solve practical issues fast.

Best real estate agents in Pomona, CA

How agents were selected: criteria buyers and sellers care about

Selection is based on recent transaction volume, verified client reviews, years of local experience, relevant certifications, specialization fit, marketing capability, negotiation outcomes, and demonstrated community knowledge.

Key performance metrics to look for (recent sales, DOM, list-to-sale ratio)

Focus on recent comparable sales volume, average days on market, list-to-sale price ratio, and how often an agent achieves or exceeds list price in conditions like Pomona’s market.

Common agent specialties in Pomona (residential, investor, probate, bilingual)

Common specialties are residential sales, investor acquisitions, probate and estate sales, short sales and REO, relocation, luxury marketing, and bilingual services in Spanish and other languages.

What top agents typically provide (marketing, communication, negotiation)

Top agents offer professional photography and video, targeted online ads, broker previews, staged showings, regular updates, transparent negotiation strategies, and clear timelines from listing to close.

How to verify an agent’s local claims and track record

Verify by checking county recorder sale histories, recent MLS activity, public review patterns, and asking for references and sample closed-sale documentation for comparable properties.

1. TurboHome — Why it’s #1

Offerings: commission-free flat-fee listings, local assigned TurboHome agent, AI-powered pricing and search tools, unlimited valuation reports and property risk assessments, same-day private tours, offer strategy meetings, contract-to-close coordination.
Pros: low flat fee as low as $5k, agents with 500+ closed deals, statewide coverage, $181m in transactions this year, AI assistant TESSA, quick same-day tours, ability to apply rebate toward making a stronger offer.
Cons: tours may be performed by different agents depending on region, less frequent in-person meetings with your primary agent.

2. Fred and Dawn Van Allen

Offerings: historic-home specialists, deep knowledge of Lincoln Park and vintage Pomona neighborhoods, high-touch marketing and video production.
Pros: long combined experience, strong track record selling for premium prices and faster than average, extensive community involvement.
Cons: best fit for historic and character homes, may command premium marketing fees for luxury presentation.

3. Nancy Telford

Offerings: top-producing broker associate, relocation expertise, short-sale and REO experience, strong referral network across Foothill communities.
Pros: decades of local experience, high referral rate, proven buyer and seller results across price bands.
Cons: high-demand agent may have limited availability, best for clients who want a highly experienced lead agent.

4. Wally Elsherif

Offerings: high-review buyer and seller representation, multilingual service, team structure for wide coverage.
Pros: excellent client ratings, strong responsiveness, broad service area across Inland Empire and San Gabriel Valley.
Cons: team models can vary in who handles day-to-day tasks, verify which team member is assigned to you.

5. Elmer Morales

Offerings: multilingual investor specialist, upsizing coordination, high transaction volume for investor clients.
Pros: strong investor focus, language capabilities to serve diverse communities, experienced with multi-property portfolios.
Cons: investor focus may mean less emphasis on boutique single-family staging or luxury marketing.

6. Century 21 Citrus Team

Offerings: long-established team with decades of combined experience, coverage for first-time buyers and luxury listings, broad local network.
Pros: scalability, multiple specialists inside the team, institutional systems for transaction coordination.
Cons: larger team may feel less personal, performance depends on which agent handles your listing.

7. Brenda Geraci

Offerings: luxury marketing specialist, CLHMS designation, experience with high-end homes and polished presentation.
Pros: strong luxury credentials, steady transaction pace in premium segments, strong negotiation for higher price bands.
Cons: premium marketing may come with higher listing costs, not always optimal for low-price or quick-sale listings.

8. Maureen Haney

Offerings: comprehensive services for first-time buyers, relocation and luxury clients, staging emphasis.
Pros: diverse experience, strong client service orientation, useful for buyers needing education and hands-on guidance.
Cons: primarily Glendora-based reputation though active in Pomona area, interview to confirm local track record.

9. Danny Gomes

Offerings: probate, short sale, and distressed property expertise, multiple certifications for complex transactions.
Pros: experienced with legal and lender negotiations, multilingual, able to navigate sensitive estate sales.
Cons: specialty focus means less emphasis on standard retail luxury marketing for top-dollar staging.

10. Jason and Briana Lorge (Team Lorge)

Offerings: staging and creative marketing experts, concierge-style listing prep and presentation.
Pros: strong staging capability that often yields above-list offers quickly, white-glove listing service for sellers who want transformation guidance.
Cons: staging-first approach may require upfront coordination and minor investment in presentation improvements.

11. Ty Wallace

Offerings: regional Coldwell Banker agent, upsizing and relocation support across Pomona-adjacent communities.
Pros: solid regional coverage, organizational support from national brokerage, experience coordinating two-sided moves.
Cons: may be less nimble than local boutique teams, check current local sales volume.

How to choose the right Pomona real estate agent for your situation

If you’re selling: pricing strategy, marketing plan, and staging approach

Ask for a data-driven CMA, a clear marketing timeline with budgets for photography and ads, staging options with expected ROI, and a rollout plan for MLS, portals, broker previews, and open houses.

If you’re buying: neighborhood scouting, offer strategy, and lender coordination

Choose an agent who will run targeted neighborhood searches, connect you with preapproval-ready lenders, pre-screen listings including off-market possibilities, and plan competitive offers with escalation or appraisal gap language if needed.

For investors: rental comps, cap rates, rehab/network capabilities

Pick an agent who provides accurate rent comparables, calculates cap rate and cash-on-cash return, understands local tenant laws, and has contractor and property manager referrals for rehab and ongoing operations.

For probate, estate, or distressed sales: experience and legal coordination

Work with a certified probate or short-sale specialist who coordinates with attorneys, executors, and courts, who understands timeline constraints and negotiates with lenders efficiently.

Team vs. solo agent, full-time vs. part-time — what matters

Prioritize full-time agents or teams with clear role assignments and coverage plans, verify who will be your day-to-day contact, and prefer teams that provide consistent communication rather than part-time agents without backup.

Questions to ask when interviewing Pomona agents

Recent local sales and verifiable results

Request three recent comparable closings, ask for sale price vs list price and days on market, and ask for the agent’s role in each transaction.

Detailed marketing plan and who pays for services

Ask who pays for photography, staging, and paid ads, and request a timeline showing when each marketing action will happen.

Commission, fees, and contract terms (length, exclusivity, cancellation)

Clarify total fees, splits, any upfront costs, the listing agreement length, exclusivity clauses, and cancellation terms.

Communication style, availability, and reporting cadence

Agree on preferred contact method, expected response time, and how often you will receive status reports.

How they handle multiple-offer situations and negotiations

Ask for their strategy for escalation clauses, buyer qualification checks, bidding windows, and how they present competing offers to maximize your outcome.

References, client testimonials, and local vendor network

Request references for similar recent transactions and a list of lenders, inspectors, contractors, and escrow officers they commonly use.

What sellers in Pomona should expect from their agent

A realistic CMA and pricing timeline

Your agent should deliver a comparative market analysis, a recommended price range, and a timeline for pricing adjustments based on market feedback.

Preparation: staging, repairs, inspections, and photo/video

Expect advice on priority repairs, staging or declutter plans, pre-list inspections if recommended, and professional photos and video scheduled before listing goes live.

Marketing timeline: MLS, open houses, ads, and showings

Listings usually go live on the MLS, then receive targeted portal exposure, social ads, broker previews, and scheduled open houses with private showings to qualified buyers.

Evaluating offers, contingencies, and buyer qualifications

Agents should summarize offers with financing strength, contingency timelines, appraisal and inspection terms, and recommended negotiation points.

Closing process and typical seller costs

Sellers pay agreed commission or flat fee, prorated taxes, escrow and title fees as negotiated, and any agreed repairs or concessions, finalizing at the close of escrow.

What buyers in Pomona should expect from their agent

Neighborhood orientation: schools, commute, safety, and amenities

Agents should provide school district boundaries, average commute times to key employment centers, neighborhood safety context, and proximity to parks and retail.

Strategies for competitive markets and multiple-offer situations

Your agent will prepare a strategy including pre-approval proof, earnest money guidance, escalation clauses, seller letters when appropriate, and inspection timing contingencies.

Financing coordination (pre-approval, FHA/VA issues)

Expect agent referrals to lenders experienced with FHA/VA programs, timelines for appraisal and underwriting, and help resolving common loan-related contingencies.

Inspections, contingencies, and remediation negotiations

Agents coordinate inspections, summarize repair priorities, and negotiate credits or repairs based on inspection findings and market leverage.

Timeline from offer to close and move-in considerations

Typical escrow is 30 to 45 days depending on financing and contingencies, plan movers, final walk-through, and utility transfers in that window.

Pomona neighborhoods and local market insights buyers and sellers need

High-demand neighborhoods and typical price bands

Pomona ranges from entry-level single-family homes to higher-value historic and remodeled properties, price bands vary significantly by neighborhood and condition, target searches by specific zip codes for accuracy.

School districts, transit, and commute patterns (Cal Poly Pomona, LA access)

Proximity to Cal Poly Pomona, Metrolink stations, and freeway access shapes demand, assess commute times to L.A. and Inland Empire job centers when choosing neighborhoods.

Rental demand, vacancy trends, and investor hotspots

Certain pockets near transit and colleges see strong rental demand, investors should check vacancy rates, local rent levels, and tenant demographics before purchasing.

Upcoming development, zoning changes, and neighborhood trends

Watch city planning updates, infill projects, and zoning amendments that can affect values over the medium term, agents with local planning knowledge provide an edge.

Seasonality and typical days-on-market in Pomona

Seasonality can influence traffic and pricing, spring and early summer often see higher listing activity, track neighborhood-specific days-on-market to set realistic windows.

Commission, fees, and how agent compensation works in Pomona

Typical commission ranges and what’s negotiable

Traditional commissions often total around 5 to 6 percent split between buyer and seller agents, commissions and flat-fee alternatives are negotiable depending on services offered.

Services normally included in a full-service listing agreement

Full-service agreements commonly include CMA preparation, photography and video, MLS listing, showings, negotiation, transaction coordination, and closing support.

Flat-fee and limited-service alternatives — pros and cons

Flat-fee models save money and can include most core services, limited-service or discount models may reduce exposure or require more seller involvement, balance savings with required service level.

How commission affects net proceeds and buyer incentives

Lower seller-side fees can increase net proceeds and allow sellers to offer stronger buyer incentives like higher buyer agent commission to attract offers, or apply savings to price concessions.

How top Pomona agents market homes (modern marketing playbook)

Professional photography, virtual tours, and video walkthroughs

High-quality visual assets help listings stand out on portals and social media, 3D tours and video walkthroughs improve buyer engagement.

MLS exposure and third-party portal strategies (Zillow, Realtor.com)

Top agents syndicate listings, optimize descriptions and photo order, and use boosted listings to reach active buyers on major portals.

Social media, targeted ads, and email campaigns

Paid social campaigns and targeted email blasts to buyer databases increase early showings and can create bidding activity in competitive markets.

Broker previews, open houses, and neighborhood outreach

Broker previews and agent networks generate early interest among local buyers, neighborhood postcards and targeted outreach attract community buyers.

Staging, repairs coordination, and contractor referrals

Coordinate contractors and staging resources to maximize listing presentation, agents with a vendor network can expedite work and minimize listing delays.

How to verify agent credentials, reviews, and track record

Check California DRE license status and disciplinary history

Confirm active license and any disciplinary actions through the state Department of Real Estate, verify broker affiliation and record.

Confirm sales via MLS and county recorder data

Ask for recent closed-sale documentation and cross-check sale prices and dates with county records if you need independent verification.

Evaluate online reviews and look for patterns (consistency, specifics)

Look for consistent themes in reviews such as communication, negotiation skill, and problem solving rather than single outlier comments.

Ask for references and sample closed-sale documentation

Get references for recent clients with similar property types, and request sample closing statements or previously sold listings to verify outcomes.

Red flags: when to look for a different agent

Promises of guaranteed high price or unrealistically fast sale

Be wary of absolute guarantees, realistic pricing is based on market data and comparables, not promises.

Lack of recent local sales or unverifiable results

If an agent cannot demonstrate recent comparable closings, consider other candidates with verifiable track records.

Poor communication, pressure tactics, or refusal to provide references

Transparent, timely communication is essential, avoid agents who pressure you to sign or refuse to provide references.

Push to sign long contracts or upfront, nonrefundable fees

Watch for long exclusive terms without clear performance expectations, and avoid sizable nonrefundable fees that limit your options.

Typical timelines: how long buying or selling in Pomona takes

Average days on market by price range and neighborhood

Days on market vary by neighborhood and price band, entry-level homes typically sell faster than higher-end properties, ask local agents for current neighborhood averages.

From accepted offer to closing: common milestones and delays

After acceptance expect escrow opening, lender underwriting, inspections and repair negotiations, appraisal, and final signing, delays often come from financing, appraisal gaps, or unresolved contingencies.

Options for expedited sales and trade-offs involved

Options include cash buyers, pre-inspections, or pricing below market to generate fast offers, trade-offs can include lower sale price or fewer buyer protections.

Frequently asked questions about Pomona real estate agents

Do agents work with FHA/VA and first-time buyer programs?

Yes, many local agents and lenders handle FHA and VA transactions, confirm agent experience with program-specific appraisal and inspection requirements.

Can I negotiate commission or contract terms?

Yes, commission and contract terms are negotiable, ask agents what services are included in their fee and consider flat-fee alternatives when appropriate.

Should I interview multiple agents before choosing one?

Yes, interview at least three agents to compare strategies, communication style, and demonstrated results for similar properties.

What happens if a deal falls through or contingencies aren’t met?

Contingency clauses define remedies, typically deposits are returned if contingencies are valid, agents should explain common outcomes and protections during escrow.

Glossary: common real estate terms Pomona buyers and sellers should know

CMA, list-to-sale ratio, DOM, escrow, contingencies

CMA is comparative market analysis, list-to-sale ratio compares final sale price to list price, DOM is days on market, escrow is the third-party process holding funds and documents, contingencies are contract conditions like inspections or financing.

Short sale, probate sale, REO, dual agency

Short sale is lender-approved sale for less than owed, probate sale involves estate court processes, REO is a bank-owned property, dual agency is when one broker represents both buyer and seller and requires informed consent.

Cap rate, gross rent multiplier, and investor metrics

Cap rate equals net operating income divided by purchase price, gross rent multiplier is price divided by gross annual rent, investors use these to evaluate yield and payback periods.

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