Best Real Estate Agents in Longview, TX: How to Find, Compare & Hire Top Realtors

What do real estate agents do?

Real estate agents guide buyers and sellers through property transactions, they advise on market value, and they coordinate the many moving parts of a sale or purchase so clients can close smoothly. Typical tasks agents perform include

Market analysis and pricing guidance
Preparing and listing properties, arranging photography and staging
Marketing listings online, in print, and to local broker networks
Scheduling and hosting showings and open houses
Searching for properties, setting up curated showing schedules
Preparing offers, drafting contract language, and presenting offers to sellers
Negotiating price, repairs, contingencies, and timelines
Coordinating inspections, appraisals, title work, and closing logistics
Advising on financing options, recommending local lenders when asked
Helping with move timing, relocation logistics, and post-close follow up

Best real estate agents in Longview, TX

1. TurboHome (number 1)

Offerings: Flat-fee listing service for sellers, 1:1 buyer consultations, AI-powered property search assistant (TESSA), unlimited valuation and property risk reports, same-day private tours, offer strategy meetings, contract-to-close coordination
Why it’s #1: $181m in transactions this year, licensed agents with 500+ transactions each, statewide coverage, proprietary technology to improve pricing and discovery, low flat fee and fast response times
Fee: Flat fee, as low as $5k depending on region
Pros: Big savings compared with percentage commissions, AI tools to surface on- and off-market inventory, quick private tours, offer rebate can be used to boost offers or lower mortgage cost, high responsiveness
Cons: Tours may be performed by different agents based on region, less frequent in-person meetings for some clients

2. Julie Woods, Julie Woods & Associates

Offerings: Full-service listing and buyer representation, emphasis on luxury and acreage properties, personalized brokerage services
Strengths: Long tenure in Longview, boutique firm model for hands-on service, proven results on high-value properties
Pros: Deep local knowledge, focused personal service, experience with complex and high-dollar listings
Cons: Boutique model may come at higher commission rates, best for sellers who want highly personalized attention rather than the lowest fee option

3. Austin Moore, Austin Moore & Company

Offerings: Buyer representation, seller services, neighborhood guides, educational resources for first-time buyers
Strengths: Strong digital presence, fast responsiveness, excellent for relocating families and first-time buyers
Pros: Good buyer advocacy, modern marketing, strong communication
Cons: Smaller team means availability can vary during peak market periods

4. Heather Kelly, Texas Real Estate Executives

Offerings: Residential listings and buyer services across Longview and nearby towns, experience with a wide price range
Strengths: Traditional brokerage support, stability, broad neighborhood coverage
Pros: Access to regional brokerage resources, steady track record
Cons: Marketing and technology may be less cutting edge than some independent digital-first agents

5. Suzanne Cook, Suzanne Cook & Company

Offerings: Full‑service listing and buyer representation, CRS and SRES designations, community-integrated approach
Strengths: Decades of local experience, peer-recognized awards, strong personal attention
Pros: Excellent for sellers and buyers who want a veteran agent, strong referral network
Cons: Older-style personal service may not suit clients looking for heavy tech-driven marketing

6. Ronnie Godfrey, BOLD Real Estate Group

Offerings: High-volume team model, service for first-time buyers, VA buyers, and commercial or investor transactions
Strengths: Efficient transaction management, consistent deal flow, team support
Pros: Fast process handling, experience across many transaction types
Cons: Team handoffs can reduce continuity with a single contact

7. Amanda Robins, Keebaugh and Company

Offerings: Buyer and seller representation, multi-million dollar production, negotiation-focused service
Strengths: Strong negotiation results, responsive communication
Pros: Proven closing track record, attentive client service
Cons: May focus on mid- to higher-end segments, fee levels reflect strong service

8. J.P. Daub, Daub Realty

Offerings: Independent brokerage, personalized service, coordination with local vendors
Strengths: Entrepreneurial model, emphasis on client-first approach and integrity
Pros: Highly personalized representation, strong local vendor relationships
Cons: Smaller firm resources for large-scale marketing may be limited compared with bigger brokerages

9. Jeffery Ramsey, Ramsey Realty Group

Offerings: Residential and commercial listings, relocation experience, new construction knowledge
Strengths: High transaction volume, military relocation experience, development background
Pros: Great for buyers and sellers dealing with relocations or new construction, disciplined process
Cons: High-volume practice can mean less hand-holding for clients who want constant face-to-face meetings

10. Bud Summers, Summers Cook & Company

Offerings: Residential, commercial, and land transactions, long-term local market perspective
Strengths: 25+ years of East Texas experience, broad property-type knowledge
Pros: Institutional knowledge of neighborhood trends, stable presence across cycles
Cons: Long-tenure style may be more traditional than some tech-centric alternatives

11. Trina Griffith, Trina Griffith & Company

Offerings: Luxury market specialist, listings from mid-range to multi-million dollar estates
Strengths: Deep luxury market experience, owner-operated boutique team
Pros: Best choice for high-end listings and buyers seeking discrete, white-glove service
Cons: Luxury specialization means different expertise than investor- or first-time-buyer-focused agents

What makes an agent “best” for your situation

Measurable performance indicators (sales volume, list-to-sale ratio, days on market)

Look for recent sales volume in your price band, list-to-sale price ratios showing how close listings sell to asking price, and average days on market. These metrics help you compare real, recent performance, not just years in the business.

Local market expertise and neighborhood coverage

Top agents know micro-markets, school boundaries, local comps, and which neighborhoods attract specific buyer profiles. The best agent for you will have recent experience in the neighborhoods you are buying or selling in.

Communication, availability, and client service style

Match the agent’s communication cadence to your preference, confirm response time expectations, and verify whether you will work with the agent directly or with a team member handling day-to-day tasks.

Marketing capabilities (digital, print, photography, open houses, off‑market networks)

Strong marketers use professional photography, floor plans, targeted online ads, social campaigns, broker tours, and investor/off‑market networks to reach the right buyers fast.

Relevant experience and designations (REALTOR®, CRS, SRES, etc.)

Designations indicate specialty training, they do not replace performance data but they signal additional expertise for certain client types, such as seniors, investors, or commercial buyers.

How to compare agents in Longview — practical criteria

Verifiable recent sales and transaction data to request

Ask for a list of recent closings in the last 6–12 months in your area and price range
Request final sale prices and days on market for those listings

Client reviews, references, and case examples to evaluate

Read recent reviews, ask for references with similar transaction types, and ask for 1–2 case studies that show how the agent handled a difficult appraisal, inspection issue, or competitive bidding situation.

Brokerage resources and local market reach

Confirm whether the agent leverages brokerage marketing, proprietary tools, local investor lists, and referral networks, and ask how those resources will be used for your transaction.

Specialty experience you may need (investor, relocation, short sale, probate)

If you have special needs, request examples of similar deals, ask about common pitfalls, and verify the agent’s comfort with timelines and legal documentation specific to your scenario.

Interview checklist — questions to ask every Longview agent

Questions about pricing strategy and providing a CMA

Ask for a current comparative market analysis, ask how they adjust comps for condition and updates
Ask what pricing scenarios they recommend, and what pricing they expect will maximize net proceeds

Questions about marketing plan and budget for your listing

Request a written marketing plan, ask whether photography, staging, floor plans, and paid ads are included or billed separately
Ask where they will advertise and how they will reach likely buyers

Questions about negotiation style and handling multiple offers

Ask for examples of recent multiple-offer situations and how the agent presented your property and evaluated competing offers
Ask if they use escalation clauses and how they recommend structuring netting terms

Questions on fees, contract terms, and cancellation policy

Clarify commission or flat fees, seller-paid closing costs, and any additional charges such as admin or marketing fees
Ask about the listing agreement length and the process to terminate if you are unhappy

Questions about timeline, availability, and communication expectations

Confirm expected days to list, timeline for showings, and regularity of progress updates
Ask who your day-to-day contact will be, and their typical response time

Requesting references and proof of recent comparable transactions

Always request references who completed similar transactions, and obtain copies of recent closed sale documentation you can verify against public records.

Marketing tactics top Longview agents should use

Professional photography, floor plans, and virtual tours

High-quality imagery, accurate floor plans, and virtual tours increase buyer interest and reduce time on market.

MLS exposure, syndication, and targeted online advertising

Broad syndication plus targeted ad buys to likely buyer demographics improves reach and attracts qualified traffic.

Social media campaigns and paid local ads

Social campaigns with neighborhood targeting and retargeted ads help reach both local and relocating buyers quickly.

Open houses, broker tours, and community outreach

Broker tours and community events get local agents and motivated buyers through the door, they complement online efforts.

Off‑market/wholesale networks and investor mailing lists

Top agents tap investor lists and off‑market channels to find buyers when speed is the priority or when a discreet sale is needed.

Costs, commissions, and contract details explained

Typical commission ranges and what they cover

Traditional listing commissions are commonly 5–6% split between buyer and seller agents, they cover marketing, negotiation, and transaction coordination. Flat-fee models replace percentage commissions with a single fee that covers agreed services.

Additional fees to expect (staging, photography, marketing boosts)

Expect possible extra charges for staging, premium photography, drone imagery, or paid marketing boosts. Confirm which items are included in the listing agreement.

Exclusive listing vs. open listing and contract length considerations

Exclusive listings provide dedicated representation and coordinated marketing, they commonly require a set listing term. Open listings offer flexibility but reduce agent incentive to market aggressively.

Dual agency, conflict-of-interest disclosures, and referral fees

Ask about dual agency rules if the agent represents both sides, request written disclosures, and confirm whether referral fees or co-brokering arrangements affect your net proceeds or buyer incentives.

Longview market considerations buyers and sellers must know

Current supply/demand trends and average days on market

Check current inventory levels and days on market in your specific neighborhood, these metrics directly affect pricing and negotiation strategy.

Price-per-square-foot and neighborhood comparables

Compare recent comparable sales by size, age, updates, and lot condition to set realistic expectations for price per square foot in each area.

School districts, property taxes, and municipal issues

School boundaries, tax rates, and local municipal ordinances influence buyer demand and after-tax affordability. Verify exact district lines for your property.

Flood zones, HOA rules, and zoning factors affecting sales

Disclose flood zone status, HOA restrictions, and zoning rules early, these issues can delay or derail closings if discovered late.

Special scenarios: agents for buyers with specific needs

First-time buyers — education, financing, and assistance programs

Look for agents who educate on loan programs, down payment assistance, and the step-by-step buying process, they should provide lender referrals and mock budgets.

Relocating buyers — local orientation, timing, and virtual services

Relocation-friendly agents offer virtual tours, neighborhood orientation packs, school and commute analysis, and flexible scheduling to accommodate remote closings.

Investors — rental comps, cap rate analysis, 1031 exchange familiarity

Investor-savvy agents provide rent comps, cash flow and cap rate modeling, and can refer 1031 exchange and property management partners.

Buyers on urgent timelines — strategies to move quickly and securely

Prioritize agents who can run quick CMA work, get appraisal-ready offers, arrange fast inspections, and coordinate cash-buyer outreach if speed matters.

Special scenarios: agents for sellers with specific needs

Sellers needing quick sales (pricing, pre-inspections, cash-buyer outreach)

Agents who run pre-listing inspections, price aggressively for speed, and tap cash-buyer lists usually close faster, accept lower net proceeds in exchange for certainty.

Estate, probate, or divorce sales — required experience and sensitivity

Choose agents with probate experience who understand required disclosures, executor responsibilities, and who handle sensitive communications diplomatically.

Preparing a home for market (staging, repairs, seller disclosures)

Top agents advise on cost-effective repairs, coordinate staging, and prepare complete seller disclosure packages to avoid surprises during escrow.

Handling multiple offers and appraisal gap strategies

Good agents structure offers to maximize net proceeds, consider escalation clauses or appraisal gap commitments carefully, and advise on contingency trade-offs.

How top agents handle negotiation, inspections & closing hurdles

Offer presentation and escalation clause strategies

Top agents present offers with comparables and net-to-seller analyses, they advise on escalation clauses and buyer contingencies that can win bids without excessive risk.

Managing inspection requests and repair negotiations

Experienced agents triage inspection requests, negotiate repair credits versus repairs, and use pre-inspections when speed or certainty is required.

Appraisal gaps, financing fall-throughs, and contingency planning

Plan for appraisal shortfalls with price cushions or buyer bridge funds, require mortgage pre-approval rather than pre-qualification, and set fallback timelines for financing contingencies.

Coordinating title, closing timelines, and final walk-throughs

Top agents monitor title issues early, confirm closing dates with all parties, and schedule final walk-throughs to resolve last-minute repair or possession issues.

Verifying credentials, reviews, and trustworthiness

How to confirm licensing and complaint history

Check the Texas real estate license lookup for current licensing and disciplinary history, request written documentation of license status during interviews.

What to look for in online reviews and how to spot fake praise

Prioritize recent, detailed reviews that reference specific transactions, avoid profiles with many short generic reviews, and ask for direct references you can call.

Asking for transaction proof and client references

Request a list of recent closings with property addresses you can verify, and speak to past clients with transactions similar to yours.

Red flags: promises that sound too good, poor communication, lack of documentation

Be wary of agents promising guaranteed sale prices, refusing to provide references or recent comps, or failing to put key items in writing.

Frequently asked questions (Longview-specific)

How quickly can I get my Longview home listed and shown?

With prepared photos and a signed listing agreement, many agents can list within 48–72 hours, private tours can often be scheduled within 24 hours depending on availability.

Do agents handle both buyer and seller representation in Longview?

Yes, many agents represent both buyers and sellers, but confirm whether dual agency or limited representation applies and get written disclosures if the same brokerage represents both sides.

Are virtual showings and remote closings available?

Yes, virtual showings and remote or hybrid closings are commonly available, especially for relocating buyers, though some steps such as notarization may require local presence or approved remote options.

Can an agent recommend local lenders, title companies, and contractors?

Agents can recommend service providers, and reputable agents will provide multiple options and disclose any referral fees or relationships.

What should investors ask about rental demand and property management?

Ask for current rent comps, vacancy rates, average maintenance costs, and introductions to vetted local property managers with a track record in the neighborhood.

Final tips for choosing the right Longview agent for your goals

Matching an agent’s strengths to your transaction type and urgency

Select an agent whose experience matches your needs, first-time buyers need educators, investors need analytical support, and urgent sellers need agents with investor and cash-buyer reach.

Using interviews and data to build a short list

Interview 2–4 agents, request recent comps, marketing plans, and references, and compare their answers against verifiable data rather than promises.

How to verify the agent’s promises with evidence (recent comps, marketing samples)

Ask to see their recent listing marketing packages, comparable sales detail, and final sale documentation for similar homes, verify claims by cross-checking public records when possible.

Conclusion & Next Steps

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