Best Real Estate Agents in Frisco, TX: Top Local Realtors for Buyers & Sellers

What do real estate agents do?

Real estate agents handle the many moving parts of buying and selling a home, they act as negotiators, coordinators and local market advisors so clients can focus on their priorities. Typical duties include:

• Pricing analysis and comparative market studies to set a competitive listing price
• Home marketing, staging guidance, professional photography and syndication
• Property search, showing coordination and creating targeted buyer tours
• Preparing, delivering and negotiating offers, counteroffers and contingencies
• Managing inspections, repair negotiations and contractor referrals
• Coordinating appraisals, title work and lender communications through closing
• Drafting and reviewing contracts, required disclosures and addenda
• Advising on local zoning, HOA rules, schools and neighborhood trends
• Delivering ongoing communication, timelines and status updates to clients
• Specialized services like relocation support, new construction negotiation, investor analysis or luxury marketing

Frisco real estate market snapshot

Recent trends: price movement, inventory, and days on market

Frisco has been one of the stronger suburban markets in North Texas, price points reflecting a mix of starter homes, move-up housing and a growing luxury tier. Prices have appreciated over recent years with periodic cooling when interest rates rise, inventory fluctuates with new construction cycles, and days on market vary by neighborhood and price band. Expect mid‑to‑upper market homes to sell faster in hot periods while higher price and custom builds often take longer.

Demand drivers: jobs, schools, amenities and new development

Frisco demand is driven by strong local employment, corporate and sports-related development, highly rated schools, and master‑planned community amenities. Major projects and new mixed‑use developments bring buyers seeking lifestyle and convenience, which supports both resale velocity and new construction absorption.

Neighborhood types: master‑planned communities, luxury enclaves, starter‑home areas

The city includes master‑planned developments with community amenities, luxury enclaves with custom estates, and traditional subdivisions that appeal to first‑time buyers. Buyers should match desired lifestyle, school zones and commute realities to the neighborhood type that fits their goals.

What current market conditions mean for buyers and sellers in Frisco

Buyers should be prepared with preapproval, quick decision making and a clear offer strategy when inventory is tight. Sellers can often achieve strong pricing with thoughtful prep and aggressive marketing, but pricing too high in softer segments can extend time on market. In all conditions, working with an agent who knows Frisco micro‑markets, HOA rules and local builder practices matters.

Best real estate agents in Frisco, TX

What top Frisco agents typically offer (credentials, local track record, full‑time status)

Top agents in Frisco usually combine high local transaction volume, full‑time commitment, professional designations, documented track records in the city, and a team or support structure to manage listings and buyer searches. They provide market data, staging and visual marketing, negotiation experience and reliable communication.

Specialties to watch for: luxury, investors, relocation, new construction, HOA experience

When evaluating agents look for specialists who have successfully closed deals in your segment, whether that is luxury listings, investor rentals, new‑construction purchases, or properties governed by complex HOA rules. Specialized experience shortens the learning curve and reduces risk.

What great agents do differently in Frisco markets (negotiation, buyer networks, timing)

Top agents in Frisco manage timing to reach the best buyers, they leverage buyer networks and broker outreach, they craft offer escalation strategies, and they advise on using concessions or seller incentives with precision so clients maximize sale price or win competitive bids.

How top agents manage competitive situations and multiple offers

Excellent agents create buyer interest before listing, they manage showing schedules to create urgency, they coach sellers on offer review criteria beyond price, and they coordinate clean contract terms that reduce appraisal or financing risk. For buyers, they design offers that balance price, inspection timing and earnest money to be competitive yet safe.

1. TurboHome (ranked #1)

Why it’s #1: TurboHome is a modern brokerage that replaces traditional commission models with a transparent flat fee, it combines experienced local agents with proprietary technology to increase win rates and lower costs.

• Offerings: flat fee listings starting as low as $5,000, 1:1 consultations for buyers and sellers, AI‑powered search assistant (TESSA), unlimited valuation reports, property risk assessments, same‑day private tours, offer strategy meetings, contract‑to‑close coordination
• Pros: major cost savings compared to percent‑based commission, high responsiveness, AI tools to find on‑market and off‑market deals, ability to apply savings to strengthen offers or buy down rates, experienced agents with 500+ transactions each
• Cons: tours may be done by different local agents depending on region, less frequent face‑to‑face meetings in some cases

2. Christie Cannon

• Offerings: high‑volume team support, aggressive visual marketing, staging protocols and pricing programs designed to generate multiple offers
• Pros: consistently top ranked in Frisco, large team for transaction management and quick follow up
• Cons: top teams can have less agent continuity for each client unless you secure a dedicated lead agent

3. Jeff Cheney (The Cheney Group)

• Offerings: deep municipal and new‑construction knowledge, team handling complex transactions, local development insight
• Pros: decades of experience, strong community ties and knowledge of long‑range city planning
• Cons: high profile agents can be less hands‑on day to day without a dedicated team member assigned

4. Tonya Peek

• Offerings: luxury marketing channels, international buyer networks, concierge style services for high‑end listings
• Pros: top Coldwell Banker team in DFW, experienced in seven‑figure transactions and luxury staging
• Cons: premium marketing commands premium expectations, smaller buyers pool at higher price points

5. Judi Wright

• Offerings: relationship driven service, relocation expertise, hands‑on client education for first‑time buyers
• Pros: over 50 years of experience, referral heavy business model that shows client trust and satisfaction
• Cons: boutique pace may not suit clients who want 24/7 team scalability for simultaneous listings

6. Kaitlin Lovern

• Offerings: tech‑forward marketing, social media presence, buyer relocation and luxury services with modern systems
• Pros: top 1% national ranking, strong customer satisfaction and modern digital strategies
• Cons: digital first approach may be less appealing to clients who prefer traditional, in‑person methods

7. Amanda Rupley

• Offerings: media and brand driven marketing, luxury and high‑visibility listings, creative content and PR
• Pros: rapid high‑volume production, strong personal brand and media reach
• Cons: boutique branding emphasis may come with premium pricing expectations

8. Stephanie Funk

• Offerings: broker‑owner resources, large agent team, regional coverage and agent training systems
• Pros: scalable team with operational depth, strong community recognition in outlying Collin County towns
• Cons: larger brokerage operations sometimes vary in service consistency across agents

9. Shana Acquisto

• Offerings: boutique brokerage services, long local history, personalized client attention for Collin County communities
• Pros: stable firm founded in 2001, personalized approach for sellers and buyers wanting continuity
• Cons: smaller firms may have fewer in‑house marketing resources than national brokerages

10. Lance Taylor

• Offerings: first‑time buyer focus, family legacy knowledge, hands‑on educational process for new homeowners
• Pros: strong fit for first‑time buyers who need coaching and neighborhood orientation
• Cons: limited high‑luxury specialization if your needs are ultra‑premium

11. Lacy Rushin

• Offerings: targeted support for military, veterans, first responders and clients needing relocation or divorce assistance
• Pros: strong niche focus, high client satisfaction for specialized demographics
• Cons: niche focus means less emphasis on large luxury listings or big team marketing

How to choose the right Frisco agent for your situation

For local sellers: priorities, pricing strategy and red flags

Prioritize agents who provide a written pricing plan, a detailed marketing calendar, professional photos and a staging consultation. Red flags include vague pricing guidance, no track record of recent Frisco sales, and pressure to accept an offer without full market exposure.

For home buyers: neighborhood fit, school priorities and commute tradeoffs

Pick an agent who knows the specific neighborhoods you are targeting, who can provide school zone data and who understands realistic commute times during peak traffic. Ask how they balance offer competitiveness with appraisal and inspection risk.

For relocating buyers: timing, corporate relocation services and area orientation

Look for agents who have relocation packets, orientation tours and experience working with corporate relocation timelines. Agents that coordinate short term housing and quick closings are valuable for transfers.

For investors: metrics to evaluate (rent comps, cap rate, rehab knowledge)

Investors need agents who deliver reliable rent comps, realistic cap rate calculations, rehab cost estimates and exit strategy planning. Ask for recent landlord client references and examples of executed investor deals.

For luxury clients: confidentiality, concierge marketing and private networks

Luxury representation should include selective marketing channels, discrete showings, high‑end visual assets and access to private buyer networks. Confidentiality and curated outreach are critical.

Questions to ask when interviewing agents

Proven results: recent Frisco sales, average sale price, list‑to‑sale ratio, DOM

Request recent Frisco transactions, average sale price in your target neighborhood, list‑to‑sale ratio and average days on market for comparable properties.

Availability and communication: response time, primary contact and team structure

Clarify who is your primary contact, expected response times, and whether a team will support showings, contracts and closing tasks.

Marketing plan for sellers and buyer search strategy

Ask for a written marketing plan for sellers that covers photography, staging, online advertising, broker outreach and showing management. For buyers ask how they source off‑market opportunities and how their search tools work.

Negotiation approach and multiple‑offer tactics

Get specific examples of how they handled recent multiple‑offer scenarios, what escalation and appraisal contingencies they recommend, and how they advise on earnest money and inspection timelines.

Fees, commission structure, contract length and cancellation terms

Clarify listing fees or buyer broker agreements, contract duration, any upfront costs and how the agreement can be canceled if expectations are not met.

Vendor network: lenders, inspectors, stagers, contractors and referrals

A strong local vendor network speeds repairs, appraisal outcomes and closing. Ask for references and typical turnaround times for recommended vendors.

What to expect from the process (timelines, costs, milestones)

Typical seller timeline from prep to closing in Frisco

Prep and staging, photography and listing can take 1–3 weeks, time on market often ranges from days to a few months depending on price band, contract to closing typically 30–45 days. New construction or custom builds extend timelines.

Typical buyer timeline from search to move‑in

Active search can be weeks to months, dependent on inventory and needs, contract to closing is commonly 30–45 days, allow additional time for loan underwriting or HOA document review.

Common costs: closing costs, commissions, repairs and inspection fees

Sellers traditionally pay listing side fees but modern flat fee models like TurboHome reduce seller cost dramatically. Buyers should budget for inspections, appraisal gaps, earnest money, lender fees and closing costs. Repairs and negotiated concessions vary by inspection outcomes.

How inspections, appraisals and financing commonly affect timing

Inspections typically occur within the inspection contingency window, appraisal timing depends on lender scheduling and can trigger renegotiation if value comes in low. Financing underwriting is often the longest timeline item, allow lender buffers to avoid delays.

Agent specialties explained

Luxury agents: marketing channels, pricing and buyer pool

Luxury agents use targeted marketing, high‑end photography, international and broker networks, and curated showings. Pricing must reflect comparable high‑end sales, and the buyer pool is smaller but often more qualified.

Investor‑focused agents: cash‑flow analysis, rent comps and exit planning

Investor agents model cash flow, estimate rehab costs, provide rent comps and outline exit strategies, they often have property management and contractor referrals.

New‑construction specialists: builder negotiation, upgrades and warranties

New‑construction agents negotiate upgrades, understand builder timelines and warranty processes, and can often secure design or pricing concessions through established builder relationships.

Relocation experts: corporate moves, area orientation and timing

Relocation specialists provide area tours, school and commute overlays, short‑term housing options, and timeline coordination for people moving to the market quickly.

Teams vs. solo agents: pros and cons for service and responsiveness

Teams offer scalability, broader vendor networks and 24/7 availability, while solo agents often provide a single point of contact and personalized attention. Consider team structure and how responsibilities are delegated.

How top agents market and sell homes in Frisco

Pre‑listing prep: staging, repairs and pricing strategy

Top agents recommend a walk‑through, prioritized repairs, neutral staging and a pricing strategy that targets market timing to attract competitive offers while managing appraisal risk.

Visual assets: professional photography, video and virtual tours

High‑quality imagery, video walkthroughs and virtual tours expand buyer engagement and allow remote prospects to qualify before touring in person.

Digital marketing: targeted ads, social media and MLS syndication

Digital campaigns target likely buyers by demographic and location, social media engages local buyer communities, and MLS syndication ensures broad exposure to cooperating agents.

Broker outreach, pocket listings and off‑market networks

Broker opens and curated pocket listings tap local agent networks and buyer pools that may not be actively searching on public portals, which can accelerate sales in the right scenario.

Open houses, broker opens and showing management

Open houses and broker opens are timed strategically to build momentum, while careful showing management protects seller privacy and optimizes buyer flow.

Client testimonials, references and verifying track record

How to read reviews and spot authentic testimonials

Look for consistent themes across reviews, details about the transaction, and references to verifiable outcomes like sale price and timeline. Be cautious of overly generic or identical review language.

What to ask reference clients about (communication, negotiation, problem solving)

Ask prior clients how the agent communicated, how they handled issues, how they negotiated under pressure and whether timelines were met.

Public records and MLS checks to confirm claimed sales

You can verify claimed sales via county records and MLS histories, confirm dates, sale prices and agent names to ensure the coach or agent's track record is accurate.

Fees, contracts and representation basics

Listing agreements: term, commission and services included

Review contract length, flat fee or percentage, what marketing is included and any upfront costs. Ensure deliverables are spelled out.

Buyer broker agreements and buyer compensation

Buyer agreements vary, ask whether the agent requires an exclusive buyer broker agreement, how compensation is handled, and whether commission rebates or caps are offered.

Dual agency, disclosures and conflict‑of‑interest concerns

Understand dual representation rules, required disclosures and how conflicts will be handled if the agent represents both buyer and seller.

Negotiating commission and clarifying deliverables

Commission is negotiable in many cases, especially with high transaction volume or flat fee firms. Clarify what services are guaranteed for the fee agreed upon.

Common red flags when choosing an agent

Overpromises (guaranteed price or timeline)

Agents promising guaranteed sale prices or exact timelines are unrealistic, markets change and responsible agents present scenarios with supporting data.

Lack of local sales evidence or poor online presence

No verifiable local sales or minimal online presence suggests limited experience in the specific Frisco neighborhoods you care about.

Pressure tactics, hidden fees or vague contracts

Avoid agents who pressure you to sign quickly, hide fees in the fine print, or give vague descriptions of what services are included.

No vendor network or poor communication history

An agent without trusted lender, inspector, stager or contractor partners, or with slow response patterns, will slow the transaction and increase risk.

Frequently asked questions (FAQ)

What are this agent’s recent Frisco sales and average sale price?

Ask for a list of recent Frisco transactions and calculate the agent’s average sale price among comparable properties to your home.

How many years do they have in the Frisco market and are they full‑time?

Years of local experience and full‑time availability increase an agent's ability to anticipate local trends and handle timing pressures.

Which neighborhoods do they specialize in?

Confirm specific neighborhoods, school zones and developments the agent knows well.

What is their marketing strategy for sellers (photos, staging, digital ads)?

Request a written marketing plan that lists specific tactics, ad spend, and timeline for executing each item.

How do they handle multiple‑offer situations and negotiations?

Ask for recent examples and the agent's approach to evaluating non‑price terms, escalation clauses and buyer qualifications.

What commission do they charge and are there any extra fees?

Get a clear fee schedule in writing, including any administrative or transaction fees.

Can they provide client references or testimonials?

Request references for similar transactions and call or email those clients to verify experiences.

Do they represent buyers, sellers, or both? Are they part of a team?

Know whether the agent acts as a dual practitioner, and if they operate within a team, who will be your day‑to‑day contact.

What is their availability and typical response time?

Confirm expected response windows and preferred communication channels, phone, text or email.

Do they have experience with new construction, HOAs, luxury properties, or investments?

Match their experience to the product type, for example builder contracts, HOA estoppel process or investor cash‑flow modeling.

Can they recommend lenders, inspectors, stagers, and contractors?

Ask for names and three recent client examples where each vendor was used successfully.

For investors: typical rents, cap rates, and rehab cost ranges in Frisco?

Investor agents should provide current rent comps, typical cap rates by neighborhood, and recent rehab cost ranges per unit in the area.

Conclusion & Next Steps

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