Why Tech-Enabled Brokerages Are the Future of Real Estate

The New Era of Homebuying

For decades, real estate has relied on outdated systems, manual paperwork, and high commissions that no longer match what consumers want. But buyers have evolved. They search for homes online, compare prices instantly, and expect transparency from start to finish. The future belongs to tech-enabled brokerages, which does not mean a brokerage is ran by AI employees, but rather the brokerage uses data and automation to simplify the process while keeping expert agents at the center.

TurboHome represents this shift in action. By combining advanced technology with full-service, salaried agents, we’ve reimagined what homebuying should look like: faster decisions, fewer fees, and smarter insights that help buyers win homes in competitive markets.

Why Technology Matters More Than Ever

Traditional real estate is fragmented and inefficient. Every email, form, and disclosure adds days to the process. Tech-enabled brokerages remove these friction points by automating what can be automated and focusing humans where they matter most.

• AI-driven insights: TurboHome’s valuation tools and property risk analysis use real-time market data to determine fair prices and flag red flags instantly.
• Streamlined communication: Our clients receive faster updates, digital disclosures, and instant offer strategies so they never miss a home they love.
• Smarter matching: Our team is able to filter listings quicker based on your preferences, helping buyers find suitable homes faster than any manual search could.
  
  

This allows our a more efficient process which effectively allows our brokerage to save buyers an average of $35,000 in commission compared to traditional models.

The Human + Technology Advantage

Some companies try to replace agents entirely with software. TurboHome takes a different approach. We empower agents with technology, not replace them.

Our clients work with experienced, local Realtors who use AI tools to enhance (and not dilute) their expertise. Whether it’s reviewing disclosures, drafting offers, or navigating inspections, our team provides human guidance backed by data-driven precision.

It’s the best of both worlds: smart tools and real people who advocate for your success.

Why the Old Commission Model No Longer Works

The U.S. real estate industry still runs on a model designed decades ago: 2.5–3% of the home’s price paid to each agent. That means a $7M home and a $700K home can generate tenfold differences in commission, even when the effort is the same.

Consumers are beginning to question that logic—and they’re right to. The TurboHome–ResiClub Housing Sentiment Survey found that 73% of homeowners located their most recent home themselves, while only 27% credited their agent. Yet traditional agents are still paid as though they discovered every listing and wrote every lead from scratch.

That’s why TurboHome uses a flat-fee model. We remove unnecessary percentage-based markups, ensuring:

• Buyers keep more of their hard-earned money
• Sellers net more from each transaction
• Agents stay focused on value, not commission
  

Real Results: Faster Deals, Smarter Savings

Our model works because it’s built for how people actually buy homes today. Our first year alone, TurboHome has: 

• Facilitated more than $200M in successful home transactions.
• Provided $5M in total commission rebates returned to buyers
• Closed over 150+ homes across California and Texas
• Saved clients save an average of $35,000 per transaction
  
  

One example: a TurboHome buyer in Torrance purchased a $1.7M home and saved $41,000 in commission, all while beating 13 competing offers. How? Their flat-fee offer netted the seller more, making it a clear win-win.

This is the power of combining data, tech, and local expertise into one seamless experience.

The Future of Real Estate Belongs to Consumers

As the housing market evolves, buyers want to feel more confident in an ever-changing market.  Tech-enabled brokerages like TurboHome are setting the standard for what’s next:
✅ Transparent pricing
✅ Data-powered insights
✅ Expert guidance without inflated costs

Real estate shouldn’t feel like an insider’s game. It should feel like progress.

Final Thought

The old commission model isn’t built for the modern buyer but TurboHome is.
With the right blend of technology and human expertise, we’ve proven that you don’t need to pay more to get more.

The future of real estate is smarter, simpler, and finally fair.
Learn how TurboHome’s flat-fee, tech-powered approach can help you buy your next home with confidence and savings at TurboHome.com.