USA Today Highlights Turbohome Approach to the Industry

TurboHome is proud to be featured in USA Today, spotlighting how low-fee brokerages are disrupting outdated real estate models and creating a smarter path forward for buyers and sellers alike.

With commissions under national scrutiny and buyers becoming more budget-conscious than ever, the traditional 5 to 6% fee structure no longer fits today’s real estate landscape. More people are simply looking for alternatives and TurboHome is leading the charge.

The Growing Shift from Percentage to Performance

For decades, real estate agents charged a percentage of the sale price, regardless of how much work was involved.  The USA Today piece explores how flat-fee brokerages are changing that.

“Instead of charging 2.5–3% of a home’s purchase price, these modern brokerages charge a fixed rate—often saving clients thousands,” the article explains.

At TurboHome, our buyers pay a flat fee for full-service representation, whether the home is $700K or $2 million.. 

The NAR Settlement truly made an impact. Buyers are required to sign representation agreements up front and clearly understand what their agents charge. This level of transparency has prompted more home shoppers to question whether a percentage-based fee makes sense, especially when technology and modern tools can streamline much of the work.

“Buyers are interviewing agents like they interview lenders,” said one expert quoted in the piece. “They’re asking: What do I get for this fee?”

TurboHome makes that answer simple.

What TurboHome Offers That Traditional Models Don’t

Buyers shouldn’t have to choose between DIY and full-price. That’s why we designed our approach to provide expert support at a transparent, flat rate.

With TurboHome, buyers get:

• A dedicated local agent to help with offer strategy, negotiation, disclosures, and private tours
  
• Smart tools like AI-powered comp analysis and disclosure reviews, so you’re never flying blind
  
• A flat fee, averaging at $7,500 for most homes
• The ability to redirect unused commissions back into your offer that helps you compete and win
  
  

As one client shared in the article:

“TurboHome helped me buy under budget, and their flat fee gave me an edge over other buyers asking for a full 2.5% commission.”

How It Works for Sellers Too

Even if you’re buying, the seller is often comparing your offer to others. When you work with TurboHome and don’t ask for 2.5% back in commission, your offer is often netting the seller more without you needing to bid higher.

It’s one of the ways TurboHome creates a win for both sides.

The Future of Commissions

As we know it, The USA Today article isn’t the first to notice this movement, but the model for flat-fee and low-commission models are quickly becoming the go-to option for savvy, cost-conscious buyers, especially in high-cost markets like California.

With every buyer we support and every successful offer we help write, we’re redefining what full-service real estate can (and should) be.

Want the Full Story?

You can read the full USA Today feature here:
👉 Low-Fee Real Estate Agents Are Changing the Game

It’s a great breakdown of how the industry is evolving, and why modern buyers are looking for more value and more clarity from their agents.

Final Thoughts: Real Estate Should Work for You

Whether you’re a first-time buyer or upgrading your current home, you deserve a team that works for your best interest.

TurboHome gives you the support of a traditional agent, the transparency of a modern platform, and the savings of a flat-fee model, thanks to our smart technology.

Ready to see how it works? Talk to our team today at TurboHome.com