A Seller’s Agent, also known as a Listing Agent or Exclusive Seller’s Agent, is a real estate professional who represents the seller throughout the home‐selling process. Their primary goal is to market the property, find qualified buyers, negotiate offers, and guide the seller to closing.
The Seller’s Agent advocates for the person selling the home, while a Buyer’s Agent works exclusively for the buyer. Each owes fiduciary duties to their client and must act in that client’s best interests.
Knowing the role of a Seller’s Agent helps sellers understand who is protecting their interests—and helps buyers know which professional to turn to when making an offer.
Agents perform a CMA by reviewing recent sales of similar homes, current market trends and neighborhood dynamics. This ensures the listing price is competitive—attracting buyers without undervaluing the property.
Seller’s Agents arrange professional photography, craft compelling MLS listings, advertise online and in print, host open houses, and network with other agents to maximize exposure.
They vet potential buyers by verifying financing, schedule showings, communicate feedback, and manage inquiries to streamline the selling process.
Buyer offers are reviewed and negotiated on the seller’s behalf to secure the best price and terms, including contingencies, closing dates and repairs.
From property disclosures and inspection coordination to final paperwork and deadlines, the agent ensures all legal obligations are met for a smooth closing.
Seller’s Agents must act with undivided loyalty, keep client information confidential and fully disclose material facts that affect the sale.
Agency laws differ across states. Sellers should review listing agreements and state disclosure requirements to understand their agent’s legal duties.
Agents must disclose any personal or financial interests that could conflict with the seller’s objectives and take steps to resolve or avoid those conflicts.
The seller typically pays the commission, which is then split between the seller’s and buyer’s agents at closing.
Commissions are negotiated in the listing agreement and often divided evenly, though the split can vary based on market norms and brokerage agreements.
Sellers can negotiate commission rates, especially in high‐demand markets or when working with discount brokerages. Ask about tiered rates or performance incentives.
A Buyer’s Agent helps shoppers find properties, schedule showings, write offers and negotiate terms—always putting the buyer’s interests first.
In dual agency, one agent represents both buyer and seller. This can streamline communication but raises conflict‐of‐interest concerns and may limit negotiation leverage.
Sellers should evaluate whether dual agency dilutes fiduciary duties. State laws require clear disclosures and consent before proceeding.
Use referrals, online directories and brokerage websites. Look for agents with strong local market knowledge and proven results.
Review MLS data, third‐party review sites and social media. A track record of quick sales at or above asking price is a strong indicator of success.
Be wary of agents who promise unrealistic prices, have poor communication or lack verifiable sales history.
Agents bring pricing expertise, marketing resources, buyer vetting and negotiation skills that most sellers can’t match on their own.
While FSBO saves commission, sellers often spend more time, incur marketing costs and face legal risks without professional guidance.
Review the contract’s term length, exclusivity and cancelation penalties before signing.
Notify your current brokerage in writing, settle any outstanding fees, then sign a new agreement or prepare FSBO disclosures.
Address termination clauses upfront to prevent surprise commissions or legal claims.
Yes. “Listing Agent” is another term for Seller’s Agent; both represent the seller exclusively.
The seller pays the full commission at closing, which is typically shared with the buyer’s agent.
You can review your listing agreement’s termination clause, provide written notice, and switch agents or pursue FSBO once any obligations are met.
Only if dual agency is permitted in your state and both parties give informed consent—though it may limit the agent’s ability to advocate fully for either side.
